Why You Should List Your Property With Me

• I employ a sophisticated proprietary 85-point home marketing system to sell properties quickly and under the most advantageous terms.
• My refined understanding of the local market and our pricing expertise has directly and continually led to successful sales for my clients.
• I work with buyers and realtors across metro-Boston enabling me to be in the best possible position to present and cross-market your property.
• My team through its unique composition and cutting edge marketing know-how will bring customized focus to your property online and in professionally designed sales collateral.

Characteristics such as professionalism, discipline and attention to detail have helped me become highly regarded among both my colleagues and clients—My reputation is your competitive advantage.

I believe creating a successful sales equation for any property comes down to five essential elements; location, condition, market, terms and price. My deep expertise in understanding the market in combination with the latest technologies allows me to analyze current conditions and formulate the right mix of elements to sell your property in accordance with your wishes. As a real estate professional I am not able to change market conditions, however I am able to create a sales plan for you that will take advantage of the market, as modulated by elements that I can influence.

If you own real estate that you are considering putting on the market, I am happy to provide you with an in-person, free, no obligation competitive market analysis and a copy of my 85-point home marketing system. I offer a unique array of marketing solutions and techniques that are invaluable in these changeable times that will make the selling of your home as hassle-free and convenient for you as possible.

Why List With Gibson Sotheby's

• Name recognition—only Gibson Sotheby’s associate can offer such exclusive access to so many of the city’s most qualified buyers.
• Gibson Sotheby’s clients benefit from both Sotheby’s unsurpassed brand resources and the enhanced service and support that only a local, independent agency can deliver.
• Specialized resources available only from Gibson Sotheby’s expert in-house marketing department.

Gibson Sotheby's International Realty offers a wide selection of single family, loft, condominium and townhouse properties for sale. Originally founded in Boston’s South End in 1962 as Betty Gibson Associates, a small neighborhood real estate agency, Gibson Sotheby's has gone on to become the area's largest independent, with in excess of 150 real estate agents, 9 citywide offices and more than $450,000,000 in transactions closed annually since 2005.

While the agency’s size has grown and the name has changed, the guiding real estate approach has remained uniquely personal. Gibson Sotheby’s independence allows it to focus its efforts on the needs of local buyers—not on more generic state, or regional markets.

Further, while any real estate company can talk to clients about presenting properties for sale, the successful marketing of a home is about something more intangible. It’s about passion, commitment and energy—all expressions of the Gibson Sotheby's brand and traits that will ultimately sell your home. What’s more, our sales team is supported by an in-house marketing department. These marketing experts specialize in placing our listings in the media and creating quality sales collateral so that Gibson Sotheby's agents can focus on selling real estate.

With offices in the Back Bay, South End, the Waterfront, Charlestown, Westwood and Savin Hill we are your link to Boston, the suburbs, west of Boston and the world.

Why List With A Sotheby's International Realty Affiliate

• Founded in 1976, Sotheby’s International Realty was designed to connect the finest properties to the most prestigious clientele.
• Buyers’ perceptions of properties being presented for sale are in part led by the brand representing them. Public opinion research reveals that Sotheby’s International Realty’s brand is understood to communicate the following attributes inviting, discreet, savvy and refined—attributes which server our clients' real estate interests well.
• A common value-chain links sellers of fine houses with Sotheby’s International Realty and potential homebuyers who seek properties of distinctive character.

Sotheby’s International Realty has a global footprint that allows for your property's listing to have maximum exposure whether it is featured through our network of more than 300 offices, online, or in print advertisements.

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty® network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation (then Cendant Corporation), the world’s leading real estate brokerage franchisor, entered into a long-term strategic alliance with Sotheby’s Holdings, Inc. (NYSE; BID: LSE: STBA). The agreement provided for the licensing of the Sotheby’s International Realty Affiliates, Inc., a subsidiary of Realogy Corporation (NYSE: H), the world’s largest real estate franchisor. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates, Inc. supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from the association with the venerable, 260-year-old Sotheby’s auction house.

How May I Assist You?

If this day finds you considering making a move into a future, or out of a present home, please contact me. It has been my good fortune to work with innumerable home buyers and sellers over the years and it will be my pleasure to work with you too. I look forward to working with you!